![]() ![]() It had a nearly 70 percent acceptance rate. had finally become a global capital, and the real estate moguls and Hollywood execs that ran it were eager to have a university that could hold its own among the Ivies.įor much of its early life, USC was most famous for its athletic programs and affluent student body-by the early 1990s the Princeton Review noted that the school was best known for its festive fraternity parties and sports teams. ![]() Founded in a mustard field in 1880 when Los Angeles was still mostly ranchland, the evolution of the University of Southern California has mirrored that of the Southland: It grew, got wealthy, struggled with a flaky reputation among the East Coast elites it so badly wanted to impress, and finally started to matter when it began to accumulate serious money and influence.
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